What is a referral code?
A referral code (or referral tracking code) is a unique combination of numbers and/or letters used to identify the participants in a customer referral program.
Referral codes are assigned to every customer (the referrer) as soon as they join a program. Unique referral codes track and connect every step of the process, from when a customer sends a referral to whether these referrals end up making a purchase.
Most importantly, these unique referral codes automatically distribute any program rewards to the customer and referral (the referred customer).